M.A.D Models was approached by Saudi Arabia’s Public Investment Fund (PIF) to create a wall-mounted topographic model to showcase their electric, amphibious, Formula-E race concept, an extension of the Fund’s ambitious plans to ‘steer the future of electric mobility’.
The 3D wall art featured a detailed, textured representation of three distinct and interconnected landscapes: city streets, coastal waters, and sand dunes. Each section was united by the path of a multi-stage race track and featured 3D-printed models of the brand’s electric vehicle range. The final 3m x 2.4m piece was produced in line with particular requirements from the client, including the colours of various elements, materials, and other effects, using our 7-axis CNC robot. The final piece was used as a showpiece at the Hankook E-Prix event in London.
